Incorporated in 2016, Nischhal aims to work with objectives of upliftment of the weaker section of the society, provide education and health benefits and provide shelter to the aged in the form of old age homes and orphanages.
While branding Nischhal, we wanted it to get associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
To the human eye, orange is a very hot color, even though it is not as aggressive as red, but showcases the core principles of Nischhal of being Warm and full of joy. Bold Type at the left aligned logo also gives a feel of being young and compassionate towards charity.
Following is the process flow we did to achieve Nischhal's unique look and presence.