You cannot have exact data of how many people saw your billboard or flyers. But with Digital Marketing you get reliable reports of exactly how many people saw your ad or clicked on a specific link.
You can optimize things which you see is not performing the way you wanted it to. You can also make an experiment to see which strategy works best for you and select that choice as the principal strategy advancing.
Since digital marketing happens on the web, it is available to a bigger, worldwide group of onlookers. Though with the traditional method of showcasing, you're regularly constrained to a geographic range, digital marketing allows you to contact worldwide gatherings of people through viable means.
With advanced tools at disposal, digital marketing optimizes conversion rates to achieve maximum ROI’s for businesses. Having specific objectives such as increase online sales, generate more leads, get more downloads for an app or increase website visitors helps digital marketers tailor campaigns towards achieving these goals set by clients
With only a few options for marketing your business the “traditional” way—that is, through print, radio, television, billboards, bus benches, etc., which could cost you a huge amount. For great placement—digital marketing might be a better option.